I AM THE 1 Launch Project Management Enter “/” to select a block

Challenge

The launch of the D2C brand “I AM THE 1,” which began as a joint project between Razy Works Inc. and Ban-ya Co., Ltd. This initiative aims to expand a new business that can be operated at low cost. While sales are primarily conducted through e-commerce, the brand also holds pop-up events at locations such as LUMINE EST, PLAZA, and Loft.